Sports based entrepreneurship
The Intersection of Sweat and Equity: What is Sports-Based Entrepreneurship? The sports industry is no longer just about the game on the field; it is a global economic powerhouse. As the sector evolves, a specific sub-discipline has emerged to capture the unique dynamics of this market: Sports-Based Entrepreneurship . But what does this term actually mean? At its core, sports-based entrepreneurship involves the application of entrepreneurial principles—innovation, risk-taking, and proactiveness—to the sporting context. It is not limited to owning a team; it encompasses the creation of new products, services, and technologies that enhance the experience for athletes, fans, and stakeholders. Drivers of Industry Growth According to research by Ratten (2011), this field is expanding rapidly due to several converging factors: Technological Disruption: Technology is helping to take sports and athletes to the next level. From wearable biometrics and VR training simulations t...